VW

For the build brief we had to create a 3D object to represent a brand that we choose.

The brand that I choose to rebrand was Vivienne Westwood,

I like that she is original, very out there and quirky. I admire that she taught herself

 How to make clothes from scratch and like the punk, rock chick style that mainly she

Is responsible for. Her logo is the orb I started off trying to make my own version,

 Interpretation of her logo and then decided as it is a rebrand it would have to be

Something new and different to represent her. Throughout my research into VW I

 Found she uses a lot of skulls and as she started the punk, rock chick style I thought it is definitely apprapopraite to use a skull as the symbol, 3D object as the rebrand.

My first attempt I used mod-rock casting a friend’s head to create a skull and covering it in tartan and fishnet fabric, as these are stereotypical VW attributes. I decided the fabrics were too obvious. The teeth are wrapped in gold foil as for VW first collection she wrapped her teeth in the gold foil of a cigarette packet which not many people would know the reason

Behind it and I like having the personal link to the brand. My second skull works better as pink is not a typical colour VW would use but the tissue paper I used has her gold logo (but this is not obvious unless you look closely) printed on it as it is paper from her store The bow is made from ribbon from her store with subtle yet stereotypical safety pins echoing the punk era, I added false eyelashes as I wanted to make it more of a girly contrast to the chains and safety pins a juxtaposition that I think work well.